Mocha
Adam
I build websites, online stores and business tools that help companies grow.
Founder of TOLA(opens in a new tab)
Software engineer since 2018. I’ve built apps for FWD Insurance in Singapore, for Homecare24, and for Kitabisa, Indonesia’s largest crowdfunding site.
Founder of TOLA Solutions, a web studio in Bali building Shopify stores, websites and business systems for brands in Australia, Europe and the UK.
I played football before I wrote code, and in 2025 I earned my AFC D coaching licence with Bali United. The pitch taught me teamwork, and I bring it to every project.
- Based in
- Bali, Indonesia (UTC+8)
- Experience
- 7+ years
- Open to
- Full-time, contract or freelance
- Replies
- Within a day
About me
I used to play football. In 2018 I switched to software, because I loved the idea of building things that solve real problems.
A 12-week bootcamp got me my first developer job, at Kitabisa. Since then I’ve built COVID-19 test booking systems in Jakarta and insurance apps for FWD in Singapore, and in 2023 I started my own company, TOLA Solutions.
Today I lead a small team in Bali and study Information Systems at BINUS in the evenings. Football is still part of my life too: in 2025 I earned my AFC D coaching licence with Bali United.
“You bring the vision. I bring the roadmap.”
Where I’ve worked
From Indonesia’s largest crowdfunding site to an insurance company in Singapore, and now my own studio.
2023–now
TOLA Solutions(opens in a new tab)
Founder, Bali, remote
I started my own web studio. I lead a small team, plan projects with clients and build them, from the first call to launch.
2021–2023
FWD Insurance
System Analyst, Singapore
Built and looked after large insurance web apps for the Singapore market, and worked with business and product teams to turn their needs into clear plans.
2019–2021
Homecare24
Front-end Engineer, Jakarta
During COVID-19 I built the online booking and health-screening forms behind drive-thru rapid tests, PCR tests and vaccinations.
2019
Freelance
Web Developer, Jakarta
Built websites for small businesses and learned to work directly with clients.
2018–2019
Kitabisa
Junior Front-end Engineer, Jakarta
My first job in tech: improving features on Indonesia’s largest crowdfunding platform with the product team.
What I’m good at
Half of building something good is working well with people. The other half is knowing the tools.
With people
Turning ideas into a plan
You bring the vision, I bring the roadmap: what we’ll build, in what order and what it costs, in plain words.
Leading a small team
I run a lean team at TOLA and keep projects moving, from the first call to launch day.
Explaining tech simply
No jargon. You always know what’s being built and why. This version of my site is one example.
Teamwork and discipline
Football taught me to train hard, take feedback and play for the team.
With technology
What people see and tap
Websites and app screens that are fast and easy to use.
Tools: React, Next.js, TypeScript, JavaScript, Vue.js, Nuxt.js, Tailwind CSS, Shadcn UI, Zod, HTML5 and CSS3
The engine behind it
Databases, logins, payments and the logic that connects them.
Tools: Node.js, Express.js, PostgreSQL, MongoDB, Prisma, Supabase, Firebase and REST APIs
Online stores and websites
Shops and sites your team can update without calling a developer.
Tools: Shopify and WordPress
Everyday tools
Design, version control, hosting and the cloud.
Tools: Git, GitHub, Docker, AWS, Vercel and Figma
Always learning
I changed careers through a bootcamp in 2018, and I’ve kept studying ever since.
2025–2028
BINUS University
Bachelor of Information Systems
In progress
Studying online in the evenings while I work. My work experience counted towards the degree, so I’ll finish in 6 semesters instead of 8, in early 2028.
2018
ImpactByte (now Skilvul)
Full-stack web development bootcamp
Twelve intense weeks that started my career change. I finished with a Certificate of Excellence.
2018
Hacktiv8
Web development basics
My first course: HTML, CSS and JavaScript, and my first website online.
Certificates
AFC/PSSI D Licence in football coaching
PSSI and Bali United FC, 2025
Full-stack Next.js: building a real-time point-of-sale app
WPU Course, 2025
View certificate(opens in a new tab)Nuxt.js: building Vue apps
Academind on Udemy, 2024
View certificate(opens in a new tab)AWS Certified Cloud Practitioner
Amazon Web Services, 2026
In progress
Have a project or a role for me?
Email is the quickest way to reach me. I usually reply within a day.
adamfadly11@gmail.com
- LinkedInMocha Adam Fadly(opens in a new tab)
- GitHub@adamfadly(opens in a new tab)
My companytola.solutions(opens in a new tab)
Based in Bali, Indonesia (UTC+8). Open to full-time, contract and freelance work.

